Skip to content

Terms of Service

The agreement between you and BrandMirror when you use our website, sign up for a pilot, or subscribe to a paid plan.

Last updated: May 5, 2026 · Template document — should be reviewed by qualified counsel before binding use.

1. Acceptance

By creating an account or signing a pilot agreement with BrandMirror, you accept these Terms. If you act on behalf of a company, you confirm you are authorized to bind it.

2. The service

BrandMirror provides a brand visibility monitoring service across third-party AI engines. You are responsible for the brand list and prompt library you configure. You confirm you have the right to monitor the brands and competitors you submit.

3. Subscriptions and pilots

  • Pilots run on a month-to-month basis with no contract. Cancel by email at any time.
  • Annual subscriptions are governed by a separate signed Order Form / MSA.
  • Fees are exclusive of taxes; invoices are issued monthly in EUR or USD.

4. Acceptable use

You agree not to:

  • Resell, redistribute, or scrape our reports without written permission.
  • Use BrandMirror to monitor or impersonate individuals in violation of applicable law.
  • Reverse-engineer the service or our prompt methodology.

5. AI engine terms

BrandMirror queries third-party AI engines (OpenAI, Anthropic, Perplexity, Google) under their respective APIs and terms. We endeavor to operate within those terms. Outputs from third-party engines are provided as-is; we do not warrant the accuracy of any AI-generated text we surface.

6. Intellectual property

BrandMirror retains all rights to the platform, methodology, and dashboards. You retain ownership of your prompt library and brand configuration. Reports are licensed to you for internal business use.

7. Confidentiality

Each party shall keep confidential any non-public information shared during the engagement. Standard 3-year confidentiality term post-engagement.

8. Warranties and disclaimers

The service is provided on a commercially reasonable best-efforts basis. AI outputs are non-deterministic; we make no guarantees of citation rates, ranking, or commercial outcomes. To the maximum extent permitted by law, we disclaim implied warranties of merchantability and fitness for a particular purpose.

9. Limitation of liability

Neither party is liable for indirect, incidental, or consequential damages. Aggregate liability is capped at the fees paid by Customer in the 12 months preceding the claim.

10. Termination

Either party may terminate the pilot with 7 days' written notice. We may suspend the service immediately for breach of Section 4 (Acceptable use). Upon termination, customer data is exported on request and deleted within 30 days.

11. Governing law

These Terms are governed by the laws of France for EU customers and by the laws of Delaware (USA) for North American customers. Disputes shall be brought in the courts of Paris (FR) or Wilmington, DE (US) respectively.

12. Changes

We may update these Terms with 30 days' notice for material changes.

Questions? hello@brandmirror.dev