Blog
Field notes on AI search.
Strategy, tactics, and raw data on how AI engines pick which brands to cite — and what to do about it.
- Strategy · May 4, 2026 · 8 min
GEO vs SEO: the 2026 marketer's stack
Generative Engine Optimization is not a fork of SEO — it's a parallel surface with its own ranking logic, its own tooling, and its own org chart implications. Here's how to think about both.
Read → - Playbook · April 28, 2026 · 12 min
47 prompts every B2B brand should monitor weekly
A starter kit for category, comparison, alternative, and buyer-intent prompts. Copy these, adapt them to your category, and start measuring.
Read → - Tactics · April 21, 2026 · 10 min
Why ChatGPT doesn't recommend your SaaS (and how to fix it)
Five concrete reasons your brand is invisible in AI answers — and the practical content, structured-data, and authority moves that change it.
Read → - Data study · April 14, 2026 · 9 min
We queried ChatGPT 340 times for 'best CRM'. Here's what won.
Three weeks, 340 runs, four engines, one buyer query. The leaderboard, the surprises, and what they say about how AI search picks winners.
Read → - Comparison · April 7, 2026 · 11 min
AI search monitoring tools in 2026: how the field stacks up
Honest take on Profound, Goodie, Peec, Athena, Otterly — and where BrandMirror sits. What each is good at, who they're for, and how to choose.
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