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Why BrandMirror exists.

A short note on what we believe, what we measure, and who we built this for.

BrandMirror was started after watching three customers in a single quarter discover their category through ChatGPT instead of Google. Their SEO dashboards looked fine. Their pipelines didn't. The gap between the two was AI search — and nobody was measuring it.

What we believe

  • AI search is a distinct surface, not a sub-feature of Google. It deserves its own measurement, its own playbook, and its own role in marketing org charts.
  • Citation rate is a leading indicator of pipeline. When buyers research with AI and your brand is absent, the loss is silent and compounding.
  • Methodology beats theatrics. A trustworthy AI monitoring product must publish how it samples, how it deduplicates noise, and how it handles model drift.

Who it's for

BrandMirror is built for VPs of Marketing, Heads of SEO, and growth leaders at B2B SaaS companies between $20M and $200M ARR — the segment where AI discovery is moving the fastest and where the budget exists to act on the signal.

We also work with a small number of agencies that white-label the platform for their clients. See agency partnerships.

Where we are

Bootstrapped, lean, and customer-funded. Headquartered in France, with customers in the EU and North America. Pilots are running with B2B SaaS, fintech, and HR-tech brands.

Get in touch

Questions, partnerships, or just curious how we measure AI? Email hello@brandmirror.dev — we read everything.