ROI Calculator
What's an AI citation worth
to your pipeline?
A simple back-of-envelope: if AI search is sending some fraction of your buyers to competitors today, what's that costing you? Inputs are conservative defaults from B2B SaaS benchmarks — adjust to your funnel.
This is an estimate, not a forecast. See methodology for what we don't claim.
// inputs
// estimates
AI-influenced ARR exposure
Revenue at stake from AI-discovery buyers
Annual upside potential
If you close the citation gap
Payback on $14,400/yr Pilot
Days to break-even at this delta
Formula: exposure = ARR × organic% × ai_share% · upside = exposure × (target − current) / current · payback = pilot_cost / (upside / 365)
// caveats
- →This assumes citation share translates linearly to discovery share. In reality, the relationship is sub-linear — you don't 2x discovery by 2x'ing citations.
- →Default AI-share (22%) is a 2026 mid-market B2B SaaS benchmark. Adjust if your buyers skew technical (higher) or non-technical (lower).
- →Citation rate gains take 60–90 days to reflect in pipeline. The payback math here is annualized once at steady state.
- →Closing a citation gap requires content + authority work, not just measurement. Don't expect the dashboard to lift the score by itself.
See your real numbers — not estimates.
A 30-min call. We'll show your actual citation rate from a 60-prompt sample of your real category, then run the calculator with your actual delta.
book.demo(30min) →// newsletter
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